What is the Popcorn Effect?

Last updated by John Hubbard on May 10, 2018 14:25

Moisture Boost, Protein Boost and all our KeraStraight Style products contain heat-activated hydrolysed proteins that build within the cortex to strengthen and fortify. These are flexible proteins that do not overload but can be layered to achieve incredible repairing results. These proteins build as they dry within the hair achieving most effectiveness as they become 100% dried in - we describe this as The Popcorn Effect.