KeraStraight needs to be on display, clients need to be able to see and pick up the brochures to encourage them to enquire about it for their hair. Prominent retail displays are hugely effective (remember eye level is buy level). All the packaging looks great, so this can be one of the easiest ways to encourage the clients to engage with us. All these areas help encourage client interest and conversations
Product Display Shelves
Listing KeraStraight treatments on your price cards, featuring KeraStraight treatments on your website and creating before and after pictures on your Instagram and Facebook pages will all make it so much easier for your clients to ask about KeraStraight and help to attract new business into your salon. One of the easiest ways is to share our social media and just 'available at...' in the comment.
Events generate interest and direct bookings. Invite clients, and, just as importantly, their friends, to a ‘KeraStraight’ evening where you can showcase KeraStraight Ultimate Treatment and Intense Boost on before and after models, and demonstrate the technique. Offer incentives for bookings made on the evening and consider a ‘bring a friend’ option too.
Competitions are a good way to secure local editorial and advertorial interest from newspapers, lifestyle magazines and local radio. Given the high value of winning a KeraStraight treatment in your salon, you are sure to have a great response.