Not Another Salon

Last updated by John Hubbard on October 23, 2016 16:15

At KeraStraight we are passionate about our treatments and products. We know they deliver amazing results and give people the gorgeously healthy, repaired hair of their dreams. And award-winning hairdresser Sophia Hilton knows that too!

“I’ve worked with KeraStraight for 5 years,” she said. “Every year their products get better and better. KeraStraight has never let me down.”

Sophia recently opened Not Another Salon, a London-based ‘salon with a difference’. In this, our latest case study, we’ll find out a little more about Sophia’s exciting new venture and discover why she is in love with KeraStraight.

Introducing Sophia Hilton

Balayage specialist Sophia is no stranger to accolades. In 2013 she won not one, but two prestigious awards – HJ’s Newcomer of the Year Award, and the L’Oréal Colour Trophy. And, most recently, she has been appointed Brand Ambassador for leading colour additive brand INNOluxe.

This lady certainly works hard. And she’s not slowing down anytime soon!

Her first solo venture, Not Another Salon, just opened on Brick Lane in London and Sophia has been delighted – if a little overwhelmed – with the public response. “We’re on nearly 8000 Instagram followers in just 6 weeks!” she explained. “It's been full-on, as it is for any new business, but we are working hard and getting great feedback.”

Sharing the personal touch

Not Another Salon, as the name suggests, is not your typical salon! It embraces what Sophia has dubbed an ‘anti-factory’ ideology – an approach designed to remove the conveyer-belt, depersonalised experience sometimes offered in larger chains. Sophia has also implemented a strict ‘No Judgement Policy’ and her team goes to great lengths to ensure that clients feel 100% comfortable during their time at the salon.

Explaining the salon’s caring approach, Sophia said: “We have to be either different or better at everything we do. It’s about treating clients as individuals and not making them feel like they are just a number.”

Why KeraStraight?

For Sophia, KeraStraight’s innovative products and treatments are the perfect fit for her cutting-edge salon. “They are a level above regular blow-dry solutions,” she said.

We agree with Sophia! At KeraStraight, we know that there’s no ‘one size fits all’ solution to achieving gorgeous hair. That’s why we offer hair products and treatments designed for a wide range of hair types. So, whether you’re looking for help with dry, damaged hair; curly, frizzy hair; or Afro-Caribbean hair, we can help.

The perfect product

KeraStraight products are loved by hair professionals and consumers around the world. Why? Because they deliver incredible, long-lasting, gorgeous results – it’s that simple!

That’s certainly why Sophia’s clients have embraced KeraStraight with the same excitement as she has. “They love that it’s faster year on year,” she said. “They love the way their hair feels, and they love the quality of the product.”

As far as Sophia is concerned, she’s on to a winner with our products, telling us “there would be no reason for me to leave KeraStraight.” We’re glad to hear that Sophia!

Follow Sophia

2016 promises to be a busy year for Not Another Salon, and Sophia already has plans for an Education Academy in 2017. Follow Not Another Salon on Instagram and Twitter to stay up to date with Sophia’s incredible hair adventure.