As the son of the founder of Molton Brown of South Molton Street in London’s West End, it’s easy to see how Joseph Koniak fell in love with hair styling at an early age. After kickstarting his career working for his father, Joseph now has 23 years of industry experience under his belt. He is internationally recognised for his innovative flair for hair at the cutting station.
Joseph has founded three salons in recent years - Joseph Koniak at the O2 Centre in London, Eleven - 11 in Mayfair and Joseph Koniak in Korea. And the goal - a genuine desire and commitment to making the world more beautiful, one guest at a time.
Joseph Koniak partners with KeraStraight
Four years ago, Joseph Koniak added KS Ultimate and Intense Boost to the services at his salons. He found that the Intense Boost was the perfect introductory product for clients who had never before experienced a straightening treatment.
Disclosing why he selected KeraStraight over other hair straightening treatments, Joseph explained, “We wanted a service that allowed us to offer our clients the best possible hair, smooth and repaired. We choose KeraStraight because the team behind KeraStraight are so professional and always on hand to provide guidance.”
How did Joseph Koniak stylists adapt to KeraStraight?
Every team member at Joseph Koniak has tried a KeraStraight treatment. As a result, they have a great insight and can provide honest recommendations to clients considering hair treatments.
When the products were first introduced, the team received training from KeraStraight to fully appreciate the benefits of the products. Joseph said, “All of the Joseph Koniak team found the KeraStraight training very helpful and inspiring. The technical understanding and advice helped us to understand how the treatments and products work, and how to recommend them to achieve maximum business. The team at KeraStraight are always on hand to answer any questions. We find the simple step by step very useful when we train new staff.”
Communication between the team is also a vital element in adapting to KeraStraight. Joseph uses monthly newsletters, meetings and training to introduce new products and ensure that the team are informed of new and exciting developments.
And it’s not just the stylists who are advocates of KeraStraight at Joseph Koniak. Each receptionist also fully understands the benefits of KeraStraight treatments and can answer any queries from clients at the desk and over the phone.
How has KeraStraight impacted business at Joseph Koniak?
Joseph believes that KeraStraight treatments complement and complete the cut and colour services at his salon, allowing clients to receive a hair experience from colouring and cutting to styling and straightening.
KeraStraight makes such a difference to our business because it made our service complete. We can not only offer a cut and color but also a fantastic conditioning treatment, which gives our clients incredible results that they would not be able to achieve at home. It gives our stylists a great opportunity to grow and makes them more confident because they know that they are working with the best keratin treatment on the market.